
When a website actually needs machine learning — and when rules + search are enough
When a website needs machine learning, and when rules, filters, and search are enough. A product decision before you hire for AI.
Hi, I'm Aris Setiawan. Cursor Ambassador in Indonesia. I build Next.js, WordPress, and AI products for teams worldwide — and coach developers on practical Cursor workflows. 13+ years.
Experience
13+ Years
Projects
50+ Delivered
Location
Indonesia

Next.js, WordPress, AI features, and performance work — shipped to production, remote-friendly.
Build blazing-fast React applications with server-side rendering, static generation, and modern web architecture.
Custom themes, plugins, and headless WordPress solutions for scalable content management systems.
Enterprise-grade PHP applications with Laravel, custom APIs, and database architecture.
Audit, analyze, and optimize your web applications for Core Web Vitals and user experience.
Mentoring, Cursor workflows, and community learning for teams and builders who want to ship faster with AI.
13+ years building scalable web products for startups, agencies, and enterprises.
Named collaborators include Hongkiat, SAB Digital, Raja Kreatif, and Ta-Wan.
Cursor Ambassador Indonesia and MiniMax Dev Community Expert.
Remote-first workflow with clear communication and timely delivery.
Previously worked with
Technical articles, tutorials, and thoughts on web development.

When a website needs machine learning, and when rules, filters, and search are enough. A product decision before you hire for AI.

How to integrate a machine learning model into a Next.js product: API vs worker shapes, a thin first slice, and a hire checklist — without boiling the

Cursor Agent for shipping: what I let it touch on client work, what I don’t, and guardrails so the PR still passes review.